Communicate with Impact and Persuasion

25 Feb

Elliot Hayes leads us through the method of communicating that helps us make a genuine connection with our audience.  Good speakers use "TFK", they tap into what their audience THINK, FEEL and KNOW.  We learn that using stories and focusing on how others feel can make an even greater impact.

 KEY POINTS

• Make sure you talk in pictures to get your message across.
• Maintain the contrast in your speech.
• After a welcoming gesture at the start let your hands just flow.
• Keep your posture strong and balanced.
• Be prepared - rehearse, rehearse.
• Let your voice flow from your diaphram NOT your chest.
• Maintain regular eye-contact with each member of the audience.
• Make sure you cater to all the different learning styles.  Some people are: visual, auditory, kinesthetic.
• The key to presence and charisma in your presentation is to have a strong energy.
• Write a detailed description of the outcome you want to achieve for the audience.
• A good book to have a look at - "Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results" by Lori Silverman.